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How The Big Mac Came To Moscow 30 Years Ago


How The Big Mac Came To Moscow 30 Years Ago
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Thirty years ago, on January 27, 1990, the first McDonald's opened in Moscow. It had taken 14 years of negotiations, vodka shots, and handouts of Ronald McDonald wristwatches to get this icon of Western capitalism into the Soviet Union. Current Time’s Anna Shamanska explains how the challenge ultimately paid off.

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